PENGARUH TOURISM DESTINATION PARTS, SERVICE QUALITY TERHADAP DESTINATION LOYALTY MELALUI TOURIST SATISFACTION DI TAMAN MARGASATWA RAGUNAN

Main Article Content

Gagih Pradini

Abstract

The purpose of this study was to determine the effect of tourism destination of the parts and service quality tourist destination loyalty through statisfaction at the Ragunan Zoo. The sampling method used in this study was a non-probability sampling, the sampling technique used purposive sampling with a sample size of 150 tourists. Research analysis technique using SEM-PLS with SmartPLS software. The results showed that the tourism destination parts and service quality significantly influence the tourist satisfaction to influence service quality to greater tourist satisfaction at the Ragunan Zoo, which means the better and effective tourism destination parts and service quality will generate tourist satisfaction higher, The research findings indicate that the tourism destination parts and service quality has a significant impact on the level of loyalty destination, the destination tourim influence larger parts to destination loyalty. Based on the analysis, showed that tourist statisfaction no significant effect on destination loyalty, making indirect influence, had no significant effect.

Article Details

How to Cite
PRADINI, Gagih. PENGARUH TOURISM DESTINATION PARTS, SERVICE QUALITY TERHADAP DESTINATION LOYALTY MELALUI TOURIST SATISFACTION DI TAMAN MARGASATWA RAGUNAN. JURNAL EKSEKUTIF, [S.l.], v. 14, n. 1, june 2017. ISSN 2579-5856. Available at: <http://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/131>. Date accessed: 18 nov. 2017.
Keywords
tourism destination parts; service quality; tourist satisfaction; destination loyalty
Section
Articles

References

Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on The Value of a Brand Name. Simon and Schluter (Asia) Pte, Ltd.

Abdi H. J. (2007). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan, Citra Perusahaan dan Loyalitas Pelanggan Pada Perusahaan Jasa.

Alma, Buchari. (2007). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.

Atmojo, Dwi R. (2012). Persepsi Pengunjung Terhadap Kualitas Pelayanan Pada Museum Mulawarman Tenggarong. Jurnal EKSIS Vol. 8 No. 1, Maret 2012.

Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences (2nd ed.). Hillsdale N. J.: L. Erlbaum Associates.

Ghozali I. (2008). Structural Equation Model Metode Alternatif Dengan Partial Least Square (PLS). Ed Ke2. Semarang (ID): Universitas Diponegoro.

H. Molden E. Kumadji, Srikandi dan Yulianto Edy. (2014). Pengaruh Kualitas Pelayanan Terhadap Kepuasan, Kepercayaan dan Loyalitas (Survei Pada Pelanggan yang menginap Jambuluwuk Batu Resort Kota Batu). Jurnal Administrasi Bisnis (JAB) Vol. 15, No. 2, Oktober 2014. Universitas Brawijaya.

Hair, et al. (1998). Multivariate Data Analysis, Fifth Edition. New Jersey: Prentice Hall, Upper Saddle River.

Hermantoro, Henky. (2013). Tentang Kepariwisataan Kumpulan Tulisanku Seputar Kepariwisataan Nasional. Cinere: Aditri.

Hurriyati, Ratih. (2015). Bauran Pemasaran dan Loyalitas Konsumen. Bandung: Alfabeta.

Jones, A. Michael, D. L., Motherbaugh and Sharon, E. B. (2002). Why Customer Stay: Measuring The Underlying Dimensions of Services Switching Cost and Managing Their Differential Strategic Outcomes. Journal of Business Research, 55, Pp. 441 – 450.

Kotler, P. (2000). Marketing Management. USA: The Millennium Edition, Prentice Hall.

Kotler, Philip, John T. B., and James C.M. (2006). Marketing Hospitality and Tourism. Singapore: Person International Edition, Fourth Edition Pearson, Prentice Hall.

Lawalata, Yohannes. (2012). Pengaruh Pelayanan dan Produk Terhadap Kepuasan dan Loyalitas Wisatawan Menggunakan Commuterline ke Destinasi Wisata Bogor. Jurnal Kepariwisataan Indonesia, Vol. 7 No. 4 Desember. ISSN 1907 – 9419.

Lupiyoadi, R. (2001). Manajemen Pemasaran Jasa Teori dan Praktik. Jakarta: Salemba Empat.

Malhotra, Naresh K. (2009). Riset Pemasaran. Jakarta: PT Macanan Jaya Cemerlang.

Nidya Pinkan dan Krisjanji N. Mahestu. (2012). Evaluasi Atribut Wisatya Terhadap Kepuasan, Kepercayaan dan Destination Loyalty (Studi Pada Candi Prambanan). Yogyakarta: Universitas Atma Jaya Yogyakarta.

O’Loughlin, J and Havey, N. (2004). Emotionality of Brands. Australia: New Zeeland Marketing Academy Conference.

Pitana, I Gede dan I Ketut, Surya Diarta. (2009). Pengantar Ilmu Pariwisata. Yogyakarta: Andi.

Putri, R Acintya, Farida Naili dan Dewi R. Shinta. (2014). Pengaruh Citra Destinasi, Fasilitas Wisata dan Experiental Marketing Terhadap Loyalitas Melalui Kepuasan. Jurnal Ilmu Administrasi Bisnis. Universitas Diponegoro.

Republik Indonesia. (2009). Undang-Undang No. 11 Tahun 2009 Tentang Kesejahteraan Sosial. Lembar Negara RI Tahun 2009. Seketariat Negara. Jakarta.

Rifai, Agus. (2015). Partial Least Square – Structural Equation Modeling (PLS-SEM) Untuk Mengukur Ekspektasi Penggunaan Repositori Lembaga (Pilot Studi di UIN Syarif Hidayatullah Jakarta). Jurnal Al-Maktabah Vo. 14, Desember 2015: 56-65.

Sangadji, E. Mamang dan Sopiah. (2013). Perilaku Konsumen Pendekatan Praktis. Yogyakarta: Andi.

Sofjan Assauri. (2004). Manajemen Produksi dan Operasi, Yogyakarta: BPFE – UGM.

Sugiono. (2011). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.

Sugiyono. (2012). Metode Penelitian Bisnis. Bandung Alfabeta.

Sunaryo, Bambang. (2013). Kebijakan Pembangunan Destinasi Pariwisata Konsep dan Aplikasinya di Indonesia. Yogyakarta: Gava Media.

Supriyadi, Edy. (2014). SPSS+AMOS. Jakarta: Inmedia.

Supriyadi, Edy. (2013). LISREL. Jakarta: Inmedia.

Suryadana, M dan Octavia, Vanny. (2015). Pengantar Pemasaran Pariwisata. Bandung: Alfabeta.

Suryadana, M. Liga. (2013). Sosiologi Pariwisata Kajian Kepariwisataan Dalam Paradigma.

Wijanto, Setyo Hari. (2015). Metode Penelitian Menggunakan Structural Equation Modelling Dengan Lisrel 9. Jakarta: Lembaga Penerbit Fakultas Ekonomi UI.

Yamin, Sofyan dan Heri Kurniawan. (2011). Generasi Baru Mengolah Data Penelitian Dengan Partial Least Square Path Modelling Aplikasi Dengan Software XLSTAT, SmartPLS, dan Visual PLS.

Yoeti, Oka A. (2008). Dasar-Dasar Pengertian Hospitality dan Pariwisata. Bandung: Alumni.

Yuniarti, Vinna Sri. (2015). Perilaku Konsumen Teori dan Praktik. Bandung: Pustaka Setia.

Zaen, S. Rizal. (2016). Pengaruh Customer Relationship Management dan Experiental Marketing Customer Statisfaction Serta Pada Costumer Loyalty (Suatu Studi pada PT Maddunia Wisata di Jakarta Selatan). Jakarta: Magister Manajemen Universitas Pancasila.

Zeithaml, V. A., and Parasuraman, A., Berry, L. L. (1995). To Behavioral Concequences of Service Quality. Journal of Marketing, Vol. 60. April, Pp. 31 – 46.

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.