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Alexander Wirapradja Lim Swat Tjien


The growing hospitality industry in Indonesia has caused businesses to think about ways to increase
their revenues and to attract consumers as much as possible, and one of the alternative strategies
for pricing for marketing in the hospitality industry is to use Opaque Pricing. The methodology used
in this research is the literature study approach. In performing data collection the author uses the
source of empirical research by collecting data and information relating to the delivery system of
goods sourced from research journals both nationally and internationally, books, newspapers, and
magazines. The results of this study are the benefits and effects of the use of Opaque Pricing as an
alternative in pricing so that the final goal to be achieved is to increase sales volume in the
hospitality industry.

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How to Cite
WIRAPRADJA, Alexander; TJIEN, Lim Swat. PENGARUH OPAQUE PRICING SEBAGAI STRATEGI PEMASARAN INDUSTRI PERHOTELAN (SEBUAH STUDI LITERATUR). JURNAL EKSEKUTIF, [S.l.], v. 14, n. 2, p. 217-228, dec. 2017. ISSN 2579-5856. Available at: <>. Date accessed: 24 feb. 2018.


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