THE ANALYSIS ON THE FACTORS THAT INFLUENCED THE RELATIONSHIP BETWEEN U.D GLORIA AND COOPERATIVES
Nowdays, so many Home Industries are opened in Surabya. One of the reasons to have a business in Home Industry is that is considered as a place to socialize or social exchange, satisfying needs of people with a high need for socialization. Its a booming business in town such as Surabaya because Home Industry UD. GLORIA produces its products like Bed Cover and Bed Sheet and offers those products to 42 cooperatives in Surabaya. On the other hand, the producer gets hard time to sell the products because there are many competitors instead of U.D GLORIA as the only Home Industry in Surabaya. As a result of this, every Home Industry must have strong and clear concepts of management, as well as better understanding of customers needs and wants. For that reason, in this paper, the writer would like to conduct a survey of importance of Home Industry U.D. GLORIA, espencially focusing on the good quality in having relationship with Cooperative (Retailers) to satisfy the customers need and want in products, which will the help the management of U.D GLORIA to boost its companys performance and to be a good competitor in the market place. By using T-test analysis, the writer trying to define what variables is the most important for a Home Industry toward producing the high and good quality in products and how should the good quality of relationship of the Home Industry (U.D GLORIA) to Cooperative is influenced by seven variables, such as price, product quality, stock management, packing, delivery, terms of payment and receipt and retrun policy so that the producer can make an improveent for its company performance towards customer satisfaction via Retailrs, which is Cooperaative as the mediator to sell the produts which are Bed Cover and Bed Sheet.
Keyword : Customers Needs, Relationship Marketing, Customer Satisfaction
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