PENGARUH EFEKTIVITAS IKLAN TERHADAP TINGKAT MINAT BELI MIE INSTANT

STUDI KASUS MIE SEDAAP WHITE CURRY

  • Alexander Wirapraja STIE IBMT Surabaya
  • Fefe Ali Sugito STIE IBMT Surabaya
Keywords: The effectiveness of advertising, Interest in buying

Abstract

A problem in this study is whether or not the effectiveness of advertising on the consumer interest in buying had an influence on instant noodles by taking a case study of the mie sedaap white curry .Research methodology in this study used a quantitative approach by the use of the method of analysis linear regression simple .In this research a writer too did collect data using secondary data sources in the form of drawings from table and research from the journal both national and international , books , a newspaper , and magazines .The results of the study are significant impact on the effectiveness of advertising interest in buying products mie sedaap white curry.

References

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Published
2018-07-31
How to Cite
Wirapraja, A., & Sugito, F. (2018). PENGARUH EFEKTIVITAS IKLAN TERHADAP TINGKAT MINAT BELI MIE INSTANT. JURNAL EKSEKUTIF, 15(1), 98-113. Retrieved from http://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/170
Section
Articles