PENGARUH EFEKTIVITAS IKLAN TERHADAP TINGKAT MINAT BELI MIE INSTANT STUDI KASUS MIE SEDAAP WHITE CURRY

Main Article Content

Alexander Wirapraja Fefe Ali Sugito

Abstract

A problem in this study is whether or not the effectiveness of advertising on the consumer interest in buying had an influence on instant noodles by taking a case study of the mie sedaap white curry .Research methodology in this study used a quantitative approach by the use of the method of analysis linear regression simple .In this research a writer too did collect data using secondary data sources in the form of drawings from table and research from the journal both national and international , books , a newspaper , and magazines .The results of the study are significant impact on the effectiveness of advertising interest in buying products mie sedaap white curry.

Article Details

How to Cite
WIRAPRAJA, Alexander; SUGITO, Fefe Ali. PENGARUH EFEKTIVITAS IKLAN TERHADAP TINGKAT MINAT BELI MIE INSTANT. JURNAL EKSEKUTIF, [S.l.], v. 15, n. 1, p. 98-113, july 2018. ISSN 2579-5856. Available at: <http://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/170>. Date accessed: 15 oct. 2018.
Section
Articles

References

Durianto, Darmadi, C., dan Liana. 2003. Inovasi pasar dengan iklan yang efektif. Jakarta. PT. Gramedia Pustaka.
Ferdinand, Augusty. 2002. Structural Equation Modelling dalam Penelitian Manajemen. Semarang: FE UNDIP.
Ghozali, Imam. 2009. “Aplikasi Analisis Multivariate dengan Program SPSS “. Semarang : UNDIP.
Priyatno, Duwi. 2016. “SPSS Handbook : Analisis Data, Olah data & Penyelesaian Kasus-kasus Statistik”. Yogyakarta. Mediakom.
Simamora, Bilson , 2002, Panduan Riset Perilaku Konsumen, Surabaya: Pustaka Utama.
Tjiptono. Fandy. 2003. Marketing Scales.Yogyakarta. Penerbit Andi
http://www.Katadata.co.id, Diakses pada tanggal 13 Maret 2018.
http://www.topbrand-award.com, Diakses pada tanggal 13 Maret 2018.
http://instantnoodles.org/en/noodles/market.html, Global Demand for Instant Noodle, Diakses pada tanggal 13 Maret 2018.

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.