PENGARUH INFLUENCER MARKETING SEBAGAI STRATEGI PEMASARAN DIGITAL ERA MODEREN

SEBUAH STUDI LITERATUR

  • Novi Tri Hariyanti Institut Informatika Indonesia Surabaya
  • Alexander Wirapraja STIE IBMT Surabaya
Keywords: Social Media, Influencer Marketing, Marketing

Abstract

One of the factors which form the basis of the success of marketing via social media is by using influencer marketing.The methodology used is the approach through then a brilliant literary student . The use writers a source of empirical research by rounding up all of the data and information pertaining to marketing via social media and the influence of from a influencer in providing information on product gdp figures last week launched on an to achieve the goal of the end of which is trying to achieve is to be able to significantly increases the of a sale and the on the other hand displayed the image of companies brand.

References

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Published
2018-07-31
How to Cite
Hariyanti, N. T., & Wirapraja, A. (2018). PENGARUH INFLUENCER MARKETING SEBAGAI STRATEGI PEMASARAN DIGITAL ERA MODEREN. JURNAL EKSEKUTIF, 15(1), 133-146. Retrieved from http://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/172
Section
Articles