PENGARUH PENERAPAN BLUE OCEAN STRATEGY TERHADAP PROFITABILITAS PT. PERMATA SUBUR ABADI JAYA

  • Ine Luna Dianti
  • Iswati Iswati
  • rahmad teguh
Keywords: Strategic Planning, Blue Ocean Strategy

Abstract

This study attempts to design how planning the strategy blue ocean strategy on PT Permata Subur Abadi Jaya in facing competition in the field of seeding and enlargement saltwater fish especially groupers and fish a in the instability achievement of the sales by used a qualitative approach strategy and planning to be done pt permata fertile perennial jaya with the blue ocean strategy include update on the latest technology associated with the management of seeds groupers and fish a, search and new investors partnership in order to the capital capacity, creating an other businesses still pertaining as supply groupers and fish a to culinary business in bali area, and creating variation new products from feed groupers and fish a with a brand other.

Published
2018-07-31
How to Cite
Luna Dianti, I., Iswati, I., & teguh, rahmad. (2018). PENGARUH PENERAPAN BLUE OCEAN STRATEGY TERHADAP PROFITABILITAS PT. PERMATA SUBUR ABADI JAYA. JURNAL EKSEKUTIF, 15(1), 177-190. Retrieved from http://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/174
Section
Articles