IMPLEMENTASI STRATEGI BAURAN PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN TOKO BAJU SENAM GROSIR.COM

  • Mochamad Mochklas Universitas Muhammadiyah Surabaya
  • Siti Mukarromah
  • Siti Maro’ah

Abstract

The object in this study was in the BajuSenamGrosir.com store, using a qualitative approach so that the research objective was to determine the role of the marketing mix strategy in increasing the sales volume of BajuSenamGrosir.com stores according to the actual situation in the field.The results of this study indicated that the implementation of the marketing mix (product, price, distribution, and promotion) did not have the same role in increasing sales volume. product, price, and distribution channels have a dominant role in increasing sales volume. Meanwhile, promotion did not have a major effect in increasing sales volume. This was evidenced by the increase in sales volume by 11% from December 2017 to July 2018.

 

Published
2019-01-07
How to Cite
Mochklas, M., Mukarromah, S., & Maro’ah, S. (2019). IMPLEMENTASI STRATEGI BAURAN PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN TOKO BAJU SENAM GROSIR.COM. JURNAL EKSEKUTIF, 15(2), 316-333. Retrieved from http://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/185
Section
Articles