PENINGKATAN PENJUALAN DENGAN MEDIA ONLINE DAN OFFLINE BAGI PERUSAHAAN EZ DENIM TOTEBAG

  • Liliana Dewi Universitas Ciputra
Keywords: Exploration, Fashion, Promotion Strategy

Abstract

Ez Denim Totebag is a company engaged in the field of fashion. Competition in the business world has become increasingly tight. Various strategies  must be chosen quickly and appropriately by the companies so that they will not be left behind with other competitors. One of  important strategies is a promotion strategy for  products. This study used a qualitative method. Eight people, consumers, competitors, and marketing experts in fashion field, became the key informants of the study. Semi-structured interviews were used as a data collection technique. This study found the company lacked  promotion strategies. This study recommends  Ez Denim Totebag needs to try various promotional media such as social media, website, endorsement, bazaar, and radio in order to extend their sales.

Published
2019-08-23
How to Cite
Dewi, L. (2019). PENINGKATAN PENJUALAN DENGAN MEDIA ONLINE DAN OFFLINE BAGI PERUSAHAAN EZ DENIM TOTEBAG. JURNAL EKSEKUTIF, 16(1), 1-15. Retrieved from http://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/206
Section
Articles