PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PRODUK JUNGHEIRICH PADA CUSTOMER PT. KOBEXINDO EQUIPMENT DI SURABAYA

  • Gamaliel Santoso Putra STIE IBMT
  • Fefe Ali Sugito
  • Rachman Yustiawan
  • Buana Ma’ruf
Keywords: Product Quality, Service Quality, and Customer Satisfaction

Abstract

This study on the impact of product quality research and quality of service to customer satisfaction the research is quantitative research on the survey.The use of sampling technique data purposive ..This research result indicates the is a positive relationship between product quality, with customer satisfaction there is a positive connection between the quality service with customer satisfaction, and the product quality and quality of service most of satisfaction to customer is product quality

Published
2020-07-03
How to Cite
Santoso Putra, G., Sugito, F., Yustiawan, R., & Ma’ruf, B. (2020). PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PRODUK JUNGHEIRICH PADA CUSTOMER PT. KOBEXINDO EQUIPMENT DI SURABAYA. JURNAL EKSEKUTIF, 17(1). Retrieved from http://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/256