JURNAL EKSEKUTIF 2018-08-03T02:53:55+00:00 Redaksi Jurnal Eksekutif IBMT Open Journal Systems <p><strong>JURNAL EKSEKUTIF</strong> published by STIE IBMT Surabaya and Human Resource Society seeks to provide a forum for academics and practitioners who are interested in the discussion of current issues and future in facing the challenges of the times that have an impact on Business Management, as well as promoting and disseminating relevant to the high quality. This journal has a long history of established and having been accredited and qualified published research findings from researchers, not only in Asia but also globally.</p> <p><strong> JURNAL EKSEKUTIF</strong> published every June and December (two seasons). We look forward to getting articles from Academics and Practitioners, both theoretically, business models, conceptual paradigms, academic research, consulting projects, and organizational practices.</p> ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEBIJAKAN HUTANG 2018-07-31T08:35:28+00:00 Elly Lestari <p>Debt is one of the external funding sources used by the company to finance the company's funding needs. The purpose of this study is to analyze the factors that influence the debt policy in Cosmetic Manufacturing Sector Manufacturing Companies listed in Indonesia Stock Exchange (IDX) period 2013-2015. The analysis technique used is multiple regression analysis. The results showed that profitability has a negative effect on debt policy, asset structure has a positive effect on debt policy and liquidity have a positive effect on debt policy.</p> 2018-07-31T00:00:00+00:00 ##submission.copyrightStatement## PENERAPAN STRATEGI PEMASARAN 8P TERHADAP PENINGKATAN OMSET PENJUALAN PADA WARUNG MARSO MALANG 2018-07-31T08:35:31+00:00 Asep Dana Saputra Rahman Nurmala Andhika Prayoga Cakrawala <p>This research is meant to find out the influence of marketing strategy 8P to incrase sales turnover of Warung Marso Malang. The population is the customers who have ever visited and purchased the products which have been offered by Warung Marso Malang. The data collection technique has been done by issuing questionnaires to 96 respondents who have selected as Lemeshow’s samples. The analysis technique has been done by using validity test, reliability test, classic assumption test and multiple linear regressions test. The result of the research shows that marketing strategy 8P have significant influence to incrase sales turnover of Warung Marso Malang.</p> 2018-07-31T00:00:00+00:00 ##submission.copyrightStatement## PERAN PUSTAKAWAN PADA PERPUSTAKAAN KHUSUS DALAM MENUNJANG KINERJA INTERNAL LEMBAGA KONSULTAN MANAJEMEN 2018-07-31T08:35:34+00:00 Handy Aribowo Yudithia Dian Putra Erni Halim Imam Wijoyo <p>The purpose of this research to see how the role of library special at an institute of management consultant in in dealing with problems business clients, as for the result of from the study among others library special is one of the facilities for storage collection of materials of library in order to hold activity research business of the problems clients, the role of the librarian in a library special at an institute of management consultant is very crucial in order to support the performance of consultant in the field in handling project, and operational library of special need to professionally by the librarian.</p> 2018-07-31T00:00:00+00:00 ##submission.copyrightStatement## EKSPLORASI BOOTSTRAPPING DAN POLA PEMBIAYAAN USAHA KECIL 2018-07-31T08:35:37+00:00 Mia Ika Rahmawati <p>The purpose of this research is to investigate the relationship between financing pattern and the use of Bootstrapping in the small firms located in Surabaya Madura bridge. The methodology of this paper is a qualitative descriptive. Collecting data were conducted to each of these owner-managers and six of them returned usable data. Research results in this research include the first bootstrapping can affect the financing patterns in small and on the bridge suramadu.Both, the informant use only two of the four the method bootstrapping the customer related and owner-related financing and resources.Third, to be successful in business, should small business owners had to implement those factors in method bootstrapping.</p> 2018-07-31T07:52:47+00:00 ##submission.copyrightStatement## PENGARUH KUALITAS PELAYANAN DAN CUSTOMER VALUE TERHADAP KEPUASAN KONSUMEN RUMAH MAKAN POTRE KONENG AYAM KREMES MADURA DI MALANG 2018-08-03T02:39:37+00:00 Asep Dana Saputra Muhammad Nursalim Galih Putri Arumsari <p>This study aims to determine the effect of service quality and customer value to customer satisfaction Potre Koneng either partially or simultaneously.. The sample of the study used questionnaires with accidental sampling approach of 88 respondents. The independent variables in this study are service quality (X1) and customer value (X2), dependent variable (Y) customer satisfaction. The conclusion of this study quality of service and customer value influence partial and simultaneous consumer satisfaction. From the results of this study the most dominant independent variables affect the consumer satisfaction is the quality of service.</p> 2018-07-31T07:54:51+00:00 ##submission.copyrightStatement## PENGARUH EFEKTIVITAS IKLAN TERHADAP TINGKAT MINAT BELI MIE INSTANT 2018-07-31T08:35:42+00:00 Alexander Wirapraja Fefe Ali Sugito <p>A problem in this study is whether or not the effectiveness of advertising on the consumer interest in buying had an influence on instant noodles by taking a case study of the mie sedaap white curry .Research methodology in this study used a quantitative approach by the use of the method of analysis linear regression simple .In this research a writer too did collect data using secondary data sources in the form of drawings from table and research from the journal both national and international , books , a newspaper , and magazines .The results of the study are significant impact on the effectiveness of advertising interest in buying products mie sedaap white curry.</p> 2018-07-31T07:56:44+00:00 ##submission.copyrightStatement## PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN STRES KERJA TERHADAP QUALITY OF WORK LIFE SERTA DAMPAKNYA PADA KEPUASAN KERJA KARYAWAN 2018-07-31T08:35:45+00:00 Falih Ryandi <p>The purpose of this study was to determine the effect of transformational leadership and job stress affect the Quality of work life of employees and the impact on job satisfaction of employees of PT BRI Branch Pasar Minggu Jakarta. This study used a sample of 142 employees. The results using path analysis showed that transformational leadership has an influence on employee satisfaction, The results showed that the negative effect of job stress on employee job satisfaction, and the the quality of work life (quality of work life) affect the job satisfaction of employees.</p> 2018-07-31T07:58:18+00:00 ##submission.copyrightStatement## PENGARUH INFLUENCER MARKETING SEBAGAI STRATEGI PEMASARAN DIGITAL ERA MODEREN 2018-07-31T08:35:48+00:00 Novi Tri Hariyanti Alexander Wirapraja <p>One of the factors which form the basis of the success of marketing via social media is by using influencer marketing.The methodology used is the approach through then a brilliant literary student . The use writers a source of empirical research by rounding up all of the data and information pertaining to marketing via social media and the influence of from a influencer in providing information on product gdp figures last week launched on an to achieve the goal of the end of which is trying to achieve is to be able to significantly increases the of a sale and the on the other hand displayed the image of companies brand.</p> 2018-07-31T08:00:02+00:00 ##submission.copyrightStatement## ANALISIS KUALITAS PELAYANAN KESEHATAN PUBLIK DI RUMAH SAKIT KHUSUS BERSALIN (RSKB) SAYANG IBU BALIKPAPAN 2018-07-31T08:35:50+00:00 Marlindawaty Marlindawaty <p>This research aims to examine the effect of public health service quality on the performance of health services. To test the proposed hypothesis, a statistically quantitative descriptive approach is used which gives an explanation of the relationship between variables. Data collection through questionnaires, distributed to 50 patients. Data analysis used SPSS version 22.0. Result of F test, service quality (tangibels, reliability, responsiveness, competence, security and assurance) has significant simultan effect to health service performance. Partially, only reliability variable has a significant effect on the performance of health services in Maternity Special Hospital Sayang Ibu Balikpapan.</p> 2018-07-31T00:00:00+00:00 ##submission.copyrightStatement## PENGARUH PENERAPAN BLUE OCEAN STRATEGY TERHADAP PROFITABILITAS PT. PERMATA SUBUR ABADI JAYA 2018-07-31T08:35:52+00:00 Rahmad Teguh <p>This study attempts to design how planning the strategy blue ocean strategy on PT Permata Subur Abadi Jaya in facing competition in the field of seeding and enlargement saltwater fish especially groupers and fish a in the instability achievement of the sales by used a qualitative approach strategy and planning to be done pt permata fertile perennial jaya with the blue ocean strategy include update on the latest technology associated with the management of seeds groupers and fish a, search and new investors partnership in order to the capital capacity, creating an other businesses still pertaining as supply groupers and fish a to culinary business in bali area, and creating variation new products from feed groupers and fish a with a brand other.</p> 2018-07-31T08:15:23+00:00 ##submission.copyrightStatement## PENGARUH GAYA KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP TURNOVER MELALUI KEPUASAN KERJA KARYAWAN PADA PT. MUARA WISESA SAMUDRA DI JAKARTA 2018-08-03T02:51:31+00:00 La Ode Rachmat Paaisal Tabroni Tabroni Choiril Maksum <p>The purpose of this study is to determine the effect of leadership style and organizational culture on turnover through employee job satisfaction at PT Muara Wisesa Samudra in Jakarta. The results showed that A style of leadership leadership significant impact on employees work satisfaction, Culture organization significant to satisfaction work employees, A style of leadership that we are doing authoritarian shipping companies had increased by has resulted in damages in turnover tens of thousands of workers would increase as a result, Culture organization significant to turnover employees, and Job satisfaction that rises will impact on improving turnover employees.</p> 2018-07-31T00:00:00+00:00 ##submission.copyrightStatement## ANALISIS KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUASAN PELANGGAN LAUNDRY BJR BATAKAN BALIKPAPAN 2018-07-31T08:35:56+00:00 Rusmawati Rusmawati Marlindawaty Marlindawaty <p>This research aims to determine and analyze the influence of service quality, price and promotion to customer satisfaction Laundry BJR Batakan, Balikpapan Sampling used nonprobability sampling technique with a total sample of 163 respondents. Analyze data with SPSS 22.0 program. Based on the results of multiple linear regression tests on the quality of services price and promotion simultaneously affect to customer satisfaction. Partial test, quality of service and price have no significant effect to customer satisfaction while empathy and promotion variables significantly influence to customer satisfaction. And the dominant variable affecting to customer satisfaction is promotion variable.</p> 2018-07-31T08:19:44+00:00 ##submission.copyrightStatement## ANALISIS JALUR HEDONIC VALUE DAN POSITIVE EMOTION TERHADAP IMPULSE BUYING PADA RAMAYANA DEPARTEMENT STORE DI SIDOARJO 2018-07-31T08:35:58+00:00 Krido Eko Cahyono <p>This research taught more how the influence in between of variable in buying behavior model unplanned to retail customer with format of Department Store is. Analysis technique that was used is Multiple Regression and Hierarchycal Regression. The sample that will be taken in this research less than 192 Respondents in Surabaya who ever visited Department Store in Ramayana Sidoarjo. The result of research showed that from two of Hypothesis that was performed all proved the truth.</p> 2018-07-31T08:21:33+00:00 ##submission.copyrightStatement## ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KINERJA PEGAWAI PERUM BULOG KANTOR PUSAT 2018-07-31T08:36:02+00:00 Listya Nurul Anggraini <p>This study aims to determine the effect between Situational Leadership Style and Work discipline on Employee Performance with Work motivation as moderating variable at Bulog Central Office. Furthermore, these variables are expected to give better direction in improving employee performance. With the sample of the as many as 273 people by using simple random sampling technique. The results on the hypothesis, indicating that the variables of situational leadership style and work discipline have a significant positive impact on work motivation. This study also prove that motivation of work has a significant effect on performance of employees of Perum Bulog Head Office.</p> 2018-07-31T08:22:53+00:00 ##submission.copyrightStatement## ANALISA STRATEGI PRODUK, HARGA, PROMOSI DAN TEMPAT TERHADAP KEPUASAN PELANGGAN WARUNG GIRAS DI SURABAYA 2018-08-03T02:53:55+00:00 Anang Firmansyah Mochamad Mochklas <p>This study is aimed to determine the effect of the strategy of product, price, promotion and place for consumer satisfaction at Warung Giras in Surabaya. the number of samples taken for this study was around 100 respondents. The selection of samples using non-probability sampling technique an accidental sampling type. The results showed that: (1) there is a positive and significant strategy of product, price, promotion and place are simultaneous to consumer satisfaction at Warung Giras in Surabaya. (2) there is a positive and significant products and promotions partially towards customer satisfaction at Warung Giras di Surabaya.</p> 2018-07-31T08:24:40+00:00 ##submission.copyrightStatement##