PENGARUH KUALITAS PELAYANAN DAN CUSTOMER VALUE TERHADAP KEPUASAN KONSUMEN RUMAH MAKAN POTRE KONENG AYAM KREMES MADURA DI MALANG
Abstract
This study aims to determine the effect of service quality and customer value to customer satisfaction Potre Koneng either partially or simultaneously.. The sample of the study used questionnaires with accidental sampling approach of 88 respondents. The independent variables in this study are service quality (X1) and customer value (X2), dependent variable (Y) customer satisfaction. The conclusion of this study quality of service and customer value influence partial and simultaneous consumer satisfaction. From the results of this study the most dominant independent variables affect the consumer satisfaction is the quality of service.
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