THE STUDY OF CUSTOMER PERCEPTION TOWARD BANK MANDIRI'S SALES REPRESENTATIVES PERFORMANCE, IN WEST SURABAYA
This comprehensive paper is discussing about the study of customer perception toward bank mandiris sales representatives performance, in west surabaya, 2007. Personal selling become the weapon in marketing bank Mandiris credit card. The research is interested in doing this research because the resercher wants to look for the benefit, perception, and this research because the researcher want to look for the benefit, perception, and expectation of sales representatives performance as the marketing tools in bank Mandiri. The sample was selected systematically based on the criteria predetermined relevant to the objective of the research. In this paper, from one hundred questioners distributed in west Surabaya are with cluster random sampling methodology. The questionnaires are then analyzed by using SPPS for testing the validity, reliability descriptive analysis, and linear regression. The study reveals that in overall, bank Mandiris sales respresentatives ability are able to satisfied respondents. This is because the answers from respondent for ability variable shows with strongly agree answer as the dominat answer. After all the variables affecting the consumers buying decision are indicated and considering additional information, the researcher recommeds that bank Mandiri can implement personal selling as a marketing strategy to increase both its customers and sales.
Keywords : Personal selling, Customer Perception, Behavior.
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