PENGARUH BRAND IMAGE, PRICE, DAN PHYSICAL EVIDENCE TERHADAP MINAT MENGINAP DI HOTEL SHANGRI-LA SURABAYA

  • Siti Aisyah
  • Dheo Juan Darmadinata
  • handy aribowo
Keywords: Brand Image, Price, Physical Evidence,dan Minat Menginap

Abstract

This study aims to examine the effect of Brand Image, Price, and Physical Evidence on Interest in Staying at the Shangri-La Hotel, Surabaya. This study used a quantitative approach, using non-probability sampling techniques with a sample selection method using purposive sampling. The results of this study are that Brand Image has a positive effect but not significant on Stay Interests, Price has a positive and significant effect on Stay Interests, and Physical Evidence has a positive and significant effect on Stay Interests.

Published
2020-12-25
How to Cite
Aisyah, S., Darmadinata, D., & aribowo, handy. (2020). PENGARUH BRAND IMAGE, PRICE, DAN PHYSICAL EVIDENCE TERHADAP MINAT MENGINAP DI HOTEL SHANGRI-LA SURABAYA. JURNAL EKSEKUTIF, 17(2), 153-180. Retrieved from https://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/264
Section
Articles