TINJAUAN LITERATUR KONSEP GAMIFIKASI DALAM MENDUKUNG STRATEGI PEMASARAN ORGANISASI BISNIS

  • Alexander Wirapraja Institut Informatika Indonesia Surabaya
  • Handy Aribowo
  • Novi Tri Hariyanti
  • Rizky Basatha
  • Titasari Rahmawati

Abstract

The marketing system that is developing by utilizing technology is increasingly shifting into a new era by involving game elements that are generally known by the younger generation, which has resulted in companies having many choices to win the competition. using the literature study method sourced from journals, books and websites. Researchers examine how the potential of gamification for the marketing of a product and service, and the results obtained are where gamification at this time is very suitable for use in digital marketing media to increase the effectiveness and efficiency of the company's marketing activities itself.

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Published
2021-07-09
How to Cite
Wirapraja, A., Aribowo, H., Hariyanti, N. T., Basatha, R., & Rahmawati, T. (2021). TINJAUAN LITERATUR KONSEP GAMIFIKASI DALAM MENDUKUNG STRATEGI PEMASARAN ORGANISASI BISNIS. JURNAL EKSEKUTIF, 18(1). Retrieved from https://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/272