PENGARUH KUALITAS SITUS WEB TERHADAP MINAT BELI MELALUI PERCEIVED FLOW

Abstract

Website is a factor that has an important role of the success of an e-commerce. To achieve consumer purchase intention, a good website should be measured from 3 dimensions, which is usability, functionality and security. Accessing the website itself is inseparable from the flow received by customers, which is proven to be able to influence one's buying interest in shopping for products / services online. This study wants to prove the effect of website quality on purchase intention on arbitrans car rental website through the flow that is received when accessing the website, in terms of increasing buying interest from website visitors. The results of this study found that there was no significant effect between website quality on perceived flow and perceived flow on buying interest, whereas for website quality there was a significant effect on purchase intention. Despite the low significancy effect, from these results it can be concluded that website quality is the most dominant factor in creating customer’s purchase intention on e-commerce.

Keywords: Website quality, Perceived flow, Purchase intention, S-O-R framework