ANALISIS ADVERTISING DAN SALES PROMOTION TERHADAP VOLUME PENJUALAN: STUDI KASUS PT. PRAMONO IRINDO JAYA SIDOARJO

Abstract

This study aimed to determine the effect of advertising and sales promotion partially or simultaneously to the volume of sales at PT. Pramono Irindo Jaya Sidoarjo. Where the partial test results (t test) for advertising variables obtained t (8.166) > t table (4,303) and sales promotion obtained t count (5,179) > t table (4.303) with ? = 0.05. While simultaneously the result that the calculated F (25.291) > F table (19.00) with ? = 0.05. Populations and samples used in this study is the sales report data PT. Pramono Irindo Jaya Sidoarjo in 2008-2012. While the analytical technique used is multiple linear regression, in this study the variables studied are advertising and sales promotion on sales volume in PT. Pramono Irindo Jaya Sidoarjo. Based on the results of research and analysis that has been done then the conclusions that can be drawn are as follows: advertising and sales promotion variables jointly affect the volume of sales is significant. While partially advertising and sales promotion effect on sales volume.

Keywords : advertising, sales promotion, sales volume.