THE ANTECEDENT OF LOYALTY IN SOCIAL NETWORK WEBSITE: CASE STUDY ON FACEBOOK

Dimas K Aditiawan; Sukaris Sukaris

Dimas K Aditiawan Directorate Water and Irrigation, BAPPENAS, Indonesia
Sukaris Sukaris Faculty of Economics, Muhammadiyah University, Gresik, Indonesia

Keywords: loyalty, social network, website, facebook

Abstract

This study tries to reveal the influence of the dimensions of online services in the social networking site Facebook on user loyalty sites. From the results of a study of 80 students obtained results that customization and assurance that the variables significantly influence loyalty of Facebook users, while usability variable and E-scape is not significant

References

Bennett, Rebekah. (2001). A Study of Brand Loyalty in the Business-to-Business Services Sector. Thesis. The Univeristy of Queensland.

Cooper, Donald R dan C William Emory. (1996) Manajemen Penelitian Bisnis. Jilid I. Edisi Kelima. Jakarta: Penerbit Erlangga.

Ghozali, Imam. (2001). Aplikasi Analisis Multivariate Dengan Program SPSS. Edisi Kedua. Semarang: Badan Penerbit Universitas Diponegoro.

Gujarati, Damodar N. (2003). Basic Econometrics. Fourth Edition. New York: McGraw-Hill.

Hem, Leif E, et al. (2001). Factors Influencing Successful Brand Extension. Norwegian School of Economics and Business Administration.

Jiang, Weizhong, et al. (2002). Brand Extension and Customer Loyalty. Cornell Hotel and Restaurant Administration Quarterly August 2002, Cornell Univeristy.

Keller, Kevin L. (2003). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Second Edition. New Jersey: Prentice Hall Inc.

Kotler, Philip and Kevin Lane Keller. (2006). Marketing Management. Twelfth Edition. New Jersey: Prentice Hall Inc.

Kusno, Fera, dkk. (2007). Analisa Hubungan Brand Strategy yang Dilakukan Goota Japanese Charcoal Grill and Cafe dan Brand Equity yang Sudah Diterima Konsumen. Jurnal Manajemen Perhotelan Volume 3 No 1, Maret 2007.

Palilati, Alida. (2007). Pengaruh Nilai Pelanggan, Kepuasan Terhadap Loyalitas Nasabah Tabungan Perbankan Di Sulawesi Selatan. Jurnal Manajemen Dan Kewirausahaan, Vol. 9, No. 1, Maret 2007: 73-81.

Riana, Gede. (2008). Pengaruh Trust in A Brand Terhadap Brand Loyalty Pada Konsumen Air Minum Aqua di Kota Denpasar. Buletin Studi Ekonomi Vol.13 No.2 Tahun 2008.

Riel, Allard C.R. van, et al. (2004). Boost customer loyalty with online support: the case of mobile telecoms providers. Int. J. Internet Marketing and Advertising, Vol. 1, No. 1, 2004.

Setiawan, Romi dan Adi Zakaria Afiff. (2007). Analisis Pengaruh Kegiatan Pemasaran terhadap Ekuitas Merek pada Consumer-convenience Goods. Jurnal Manajemen Usahawan Indonesia No.04, April.