JURNAL EKSEKUTIF https://jurnal.ibmt.ac.id/index.php/jeksekutif <p><strong>JURNAL EKSEKUTIF</strong> published by STIE IBMT Surabaya and Human Resource Society seeks to provide a forum for academics and practitioners who are interested in the discussion of current issues and future in facing the challenges of the times that have an impact on Business Management, as well as promoting and disseminating relevant to the high quality. This journal has a long history of established and having been accredited and qualified published research findings from researchers, not only in Asia but also globally.</p> <p><strong> JURNAL EKSEKUTIF</strong> published every June and December (two seasons). We look forward to getting articles from Academics and Practitioners, both theoretically, business models, conceptual paradigms, academic research, consulting projects, and organizational practices.</p> Nusa Abdi Guna Publishing en-US JURNAL EKSEKUTIF 1829-7501 PENGARUH STRUKTUR ASET, PROFITABILITAS DAN KEPUTUSAN INVESTASI TERHADAP STRUKTUR MODAL PADA PERUSAHAAN KOSMETIK DAN KEPERLUAN RUMAH TANGGA YANG TERDAFTAR DI BURSA EFEK INDONESIA https://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/262 <p>The concept of e-business is a company's business operational process that is based on the use of renewable technology and is supported by the internet network. The method used in this study is a literature review sourced from reputable scientific journals and proceedings to find out what challenges the company will face when migrating and implementing e-business and to find out the impact of the benefits that will be felt by the company if it is successful in implementing it. e-business concept.</p> <p>Keywords: E-Business, Literature Study, Business Process, and Management</p> Oni Kurniawati Yana Vivanda ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 2020-12-25 2020-12-25 17 2 122 133 PENGARUH MANAJEMEN MODAL KERJA (SIKLUS KONVERSI KAS) TERHADAP PROFITABILITAS https://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/260 <p>Penelitian ini dilakukan untuk mengetahui pengaruh pengelolaan modal kerja yang terdiri dari tiga variabel yaitu <em>Days of Sales Outstanding</em> (DSO), <em>Days of Inventory Outstanding</em> (DIO), <em>Days of Payable Outstanding</em> (DPO) terhadap Profitabilitas (ROA). Jenis penelitian yang digunakan adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah perusahaan industri makanan dan minuman yang terdaftar di BEI tahun 2014 – 2018 sebanyak 85 sampel. Teknik analisis data yang digunakan adalah uji regresi linier berganda dengan menggunakan program SPSS versi 26. Hasil penelitian menunjukkan bahwa variabel <em>Days of Sales Outstanding</em> (DSO) berpengaruh signifikan terhadap profitabilitas (ROA), variabel <em>Days of Inventory Outstanding</em> (DIO) berpengaruh signifikan terhadap profitabilitas (ROA) dan <em>Days of Payable Outstanding</em> (DPO) tidak signifikan terhadap profitabilitas (ROA).</p> <p><strong>&nbsp;</strong></p> <p><strong>Kata kunci : </strong><em>Days of Sales Outstanding </em>(DSO), <em>Days of Inventory Outstanding </em>(DIO), <em>Days of Payable</em> <em>Outstanding </em>(DPO), dan Profitabilitas</p> Krido eko cahyono Eka Wahyu Adhi Herlambang ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 2020-12-25 2020-12-25 17 2 134 152 PENGARUH BRAND IMAGE, PRICE, DAN PHYSICAL EVIDENCE TERHADAP MINAT MENGINAP DI HOTEL SHANGRI-LA SURABAYA https://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/264 <p><em>This study aims to examine the effect of Brand Image, Price, and Physical Evidence on Interest in Staying at the Shangri-La Hotel, Surabaya. This study used a quantitative approach, using non-probability sampling techniques with a sample selection method using purposive sampling. The results of this study are that Brand Image has a positive effect but not significant on Stay Interests, Price has a positive and significant effect on Stay Interests, and Physical Evidence has a positive and significant effect on Stay Interests.</em></p> dheo Juan Darmadinata Handy Aribowo M. Yusuf Fandora Sabar Sabar ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 2020-12-25 2020-12-25 17 2 153 180 STRATEGI MENJAGA LOYALITAS PELANGGAN DIPENGARUHI KEPERCAYAAN DAN KEPUASAN PELANGGAN PADA TOKO SUMBER BARU di PUSAT GOSIR SURABAYA (PGS) https://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/263 <p><em>Penelitian ini bertujuan untuk menganalisis strategi menjaga loyalitas pelanggan dipengaruhi kepercayaan dan kepuasan pelanggan Toko&nbsp; Sumber Baru Di Pusat&nbsp; Gosir Surabaya (PGS). Penelitian ini menggunakan pendekatan kuantitatif untuk mengetahui hubungan loyalitas pelanggan yang dipengaruhi oleh peran penting kepercayaan dan kepuasan pelanggan. Metode penelitian ini menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan adanya peningkatan loyalitas pelanggan yang dipengaruhi oleh peran kepercayaan pelanggan mengakibatkan tingginya kepuasan pelanggan.</em></p> <p>Kata kunci: <em>Kepercayaan</em><em> Pelanggan</em><em>,</em> <em>Kepuasan</em><em> Pelanggan</em><em>,</em><em> dan</em> <em>Loyalitas</em> <em>Pelanggan</em></p> Novianto Eko Nugroho Asmara Indahingwati ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 2020-12-25 2020-12-25 17 2 181 195 PENGARUH VIRAL MARKETING DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN https://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/266 <p><em>This research is motivated by a phenomenon of business competition between online store &nbsp;in Jombang This study aims to determine the effect of viral marketing and product diversity on consumer purchasing decisions at Lereng Tambora Outdoor Store.&nbsp; This research uses a quantitative approach with the type of verification research and uses the explanatory method (Explanatory Research).The population in this study were consumers of the Lereng Tambora Outdoor Store with a total sample of 98 respondents who were taken from sampling using the formula from Slovin. The sampling method used was nonprobability sampling with purposive sampling type. The technique of collecting data using a questionnaire / questionnaire. The analytical method used is multiple regression analysis with SPSS (Statistical Product and Service Solution) tools.&nbsp; The results showed that </em><em>viral marketing</em> <em>and product diversity can lead to purchasing decisions. So it can be concluded that </em><em>viral marketing</em><em> and product diversity has an impact on every consumer purchasing decision</em></p> <p><strong><em>Keyword: Viral Marketing, Product Diversity, Purchase Decisions</em></strong></p> chusnul rofiah ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 2020-12-31 2020-12-31 17 2 196 211 LITERATURE STUDY ON THE CHALLENGES OF E-BUSINESS IN ASSURING SUSTAINABILITY ASPECTS OF COMPANY PRODUCTIVITY https://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/259 <p>The sustainability aspect of the company is needed so that the company can survive in the times that follow market changes that have an impact on changing consumer behaviour. One of the factors driving the success of the company in maintaining the continuity of its business operations is by implementing a technology known as the e-business concept. The concept of e-business is a company's business operational process that is based on the use of renewable technology and is supported by the internet network. The method used in this study is a literature review sourced from reputable scientific journals and proceedings to find out what challenges the company will face when migrating and implementing e-business and to find out the impact of the benefits that will be felt by the company if it is successful in implementing it. e-business concept. So that the results of this research can be input and consideration for companies in determining the direction and goals of determining their business strategy policies at each management level, while the academic benefits of this research can be a first step to see opportunities and development of e-business for further research, especially in the field management and information technology.</p> Alexander Wirapraja handy aribowo ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 2020-12-31 2020-12-31 17 2 212 232 PENERAPAN PRAKTIK GREEN BANKING PADA BANK BUMN DI INDONESIA https://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/268 <p><em>T</em><em>his study aims to describe the initiation of green banking practices at state-owned banks on 2017-2019 by identifying reporting issues and the level of green banking disclosure as well as formulating the reporting categorized and indicators of its activities. Content analysis is carried out on information related to green banking activities report in the annual report and sustainability report of BUMN banks for the period 2017-2019. The research findings that green banking practice disclosure have been increasing over the past 3 years<strong>. </strong>&nbsp;Indicators of green banking activities in state-owned banks can be grouped into several reporting categorized namely, green products, green operations, green customers and green policies. </em></p> <p><em>&nbsp;</em></p> <p><strong><em>Keywords: </em></strong><em>s</em><em>tate-owned bank, green banking</em></p> pipit rosita andarsari Yovhan Firdiansyah ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 2020-12-31 2020-12-31 17 2 233 246 PENINGKATAN HASIL BELAJAR MATEMATIKA MATERI SATUAN PANJANG MELALUI PENDEKATAN PEMBELAJARAN MATEMATIKA REALISTIK PADA SISWA KELAS III MI MIFTAHUL FIQHIYYAH GRESIK https://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/269 <p><em>This study aims to describe the activities and results of Learning Mathematics in Unit Length material in grade 3 students of MI Miftahul Fiqhiyyah Gresik through realistic mathematics approach. Grade 3 students of MI Miftahul Fiqhiyyah Driyorejo Gresik have difficulty in working on long unit questions, especially if the questions given have different patterns than the questions exemplified by the teachers on the board. The realistic mathematical learning approach connects matter with real life and shows that mathematics is part of human activity in life. This type of research is Class Action Research through 2 cycles. Data collection techniques used are observations, tests, and questionnaires of student responses. This research was conducted through 2 cycles. The Realistic Mathematics Learning Approach is implemented with the following steps: 1. Understanding contextual problems, 2. Solving contextual problems, 3. Comparing and discussing answers, and 4. Drawing conclusions. The results showed that students' activities in following mathematics learning reached a percentage of 87.62% in cycle I and increased to 95.62% in the second cycle. Student learning outcomes showed an average score of 74.9 in the first cycle and increased to 85.2 in the second cycle with the criteria for achieving KKM. The results of the questionnaire of students' response to realistic mathematics learning in unit length material showed a percentage of 86.25% in the first cycle and increased to 90.89% in the second cycle with excellent category. Based on the results of the research, it can be concluded that the application of realistic mathematical approaches in mathematics learning of Unit Panjang materials can improve the learning outcomes of grade III students of MI Miftahul Fiqhiyyah Gresik.</em></p> <p><em>&nbsp;</em></p> <p><strong>Keywords</strong>: <em>learning result, realictic mathematic, unit of length</em></p> <p>&nbsp;</p> endah rahmawati Rizal Ardiansyah Anwar ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 2020-12-31 2020-12-31 17 2 247 257