JURNAL EKSEKUTIF https://jurnal.ibmt.ac.id/index.php/jeksekutif <p><strong>JURNAL EKSEKUTIF</strong> published by STIE IBMT Surabaya and Human Resource Society seeks to provide a forum for academics and practitioners who are interested in the discussion of current issues and future in facing the challenges of the times that have an impact on Business Management, as well as promoting and disseminating relevant to the high quality. This journal has a long history of established and having been accredited and qualified published research findings from researchers, not only in Asia but also globally.</p> <p><strong> JURNAL EKSEKUTIF</strong> published every June and December (two seasons). We look forward to getting articles from Academics and Practitioners, both theoretically, business models, conceptual paradigms, academic research, consulting projects, and organizational practices.</p> Nusa Abdi Guna Publishing en-US JURNAL EKSEKUTIF 1829-7501 STRATEGI MENINGKATKAN LOYALITAS KONSUMEN DIPENGARUHI TERPAAN IKLAN, PEMBERIAN POTONGAN HARGA DAN CITRA MEREK PADA MARKETPLACE SHOPEE DALAM KONDISI PANDEMI COVID 19 https://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/274 <p>Loyalitas merupakan kondisi emosional konsumen dalam bentuk sikap loyal seseorang pada suatu produk dalam bentuk barang maupun jasa tertentu. Penelitian ini bertujuan untuk menganalisis strategi meningkatkan loyalitas konsumen dipengaruhi iklan, diskon harga dan citra merek Pada Martketplace Shopee. Penelitian ini menggunakan pendekatan kuantitatif untuk mengetahui tingkat hubungan loyalitas konsumen yang dipengaruhi oleh iklan, diskon harga dan citra merek. Metode penelitian ini menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan adanya peningkatan loyalitas konsumen yang dipengaruhi oleh gencarnya iklan yang didukung diskon harga mengakibatkan semakin baik citra merek.</p> <p><strong>Kata kunci :&nbsp; </strong>Iklan, Diskon Harga, Citra Merek, Loyalitas Konsumen</p> Novianto Eko Nugroho ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 2021-07-09 2021-07-09 18 1 TINGKAT KESUKAAN KONSUMEN TERHADAP SOSIS IKAN TUNA DENGAN PENAMBAHAN LABU MADU DAN TEPUNG TAPIOKA https://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/275 <p><em>Protein from fish is needed by humans because besides being easy to digenst, it also contains amino acids with apattern that is almost the same as pattern of amino acids found in the human body. Fish is perisable product or easily damged, therefore to maintain the level of damage, it is processed into other product, namely fish sausage.Pumpkin honey is potential plant because of its hight beta-carotene&nbsp; and fuctions as an antioxidant. In order to get fish sausage product that are high in protein and high levels of antioxidant&nbsp; and beta caroten,&nbsp; a combination is made in the research treatment.</em></p> <p><em>The result of the sensory test showed that the sensory test on the texture of almost all formulas, the panelis indicated&nbsp; the category of linking and highest in F1 was&nbsp; 60%. The most preferred color by panelist in F4 is 45%, while for F1,F2,F3 it tend to be almost the same namely 55%. In the sensory aroma test, panelist really like F0 ( control) with atotal of 60%, while F1,F2,F3 and F4 panelists tend to mlike almost all of them in the range of 30-45%. In the taste test, the panelist stated that liked F3 and F4 tended to be the same, namely 45-50% &nbsp;</em></p> <p><em>&nbsp;</em></p> <p><em>Keywords : sausage, catfish, honey pumpkin, tapioca flour, sensory test</em></p> Rini Rahayu Sihmawati Siti Mumaizah ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 2021-07-09 2021-07-09 18 1 Pengaruh Likuiditas dan Solvabilitas Terhadap Profitabilitas pada Perusahaan Manufaktur Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia (BEI) https://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/276 <p>Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh C<em>urrent Ratio</em><em>, Quick Ratio, </em><em>Debt to Assets Ratio</em> dan <em>Debt to Equity Ratio</em> secara parsial dan simultan terhadap <em>Return on Asset</em> pada perusahaan manufaktur sub sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia (BEI). Populasi dalam penelitian ini adalah 26 perusahaan dan sampel 6 perusahaan sub sektor makanan dan minuman yang menggunakan metode <em>purposive sampling</em>. Periode pengamatan adalah 5 tahun yaitu 2016-2019 sehingga data analisis yang diperoleh adalah 30.</p> <p>Data diuji dengan menggunakan uji asumsi klasik yaitu uji normalitas, uji autokorelasi, uji multikolinearitas, uji heteroskedastisitas, analisis regresi linier berganda, uji t, uji F dan uji koefisien determinasi (R<sup>2</sup>).</p> <p>Hasil penelitian menggunakan uji t menunjukkan bahwa secara parsial variabel <em>Current Ratio</em> berpengaruh negatif dan tidak signifikan terhadap variabel<em> Return on Assets, </em>variabel<em> Quick Ratio </em>berpengaruh positif dan tidak signifikan terhadap variabel<em> Return on Assets, </em>variabel <em>Debt to Assets Ratio </em>berpengaruh negatif dan signifikan terhadap variabel<em> Return on Assets </em>dan variabel<em> Debt to Equity Ratio </em>berpengaruh positif dan signifikan terhadap variabel<em> Return on Assets. </em>Sedangkan hasil penelitian menggunakan uji F menunjukkan secara simultan variabel <em>Current Ratio, Quick Ratio, Debt to Assets Ratio </em>dan<em> Debt to Equity Ratio </em>berpengaruh signifikan terhadap variabel<em> Return on Assets.</em></p> <p>&nbsp;</p> <p><em>Kata kunci&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; :&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Current Ratio, Quick Ratio, Debt to Assets Ratio, Debt to Equity Ratio, Return on Assets.</em></p> Ony Kurniawati Eka Yulia Safitri ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 2021-07-09 2021-07-09 18 1 PENINGKATAN HASIL BELAJAR MENGIDENTIFIKASI UNSUR CERITA BAHASA JAWA DENGAN MEDIA AUDIOVISUAL PADA SISWA KELAS III SD WIDYA ADI PUTERA SURABAYA https://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/277 <p>Penelitian ini dilatarbelakangi oleh beberapa permasalahan yang terjadi dalam kegiatan pembelajaran di kelas 3 SD Widya Adi Putera, sehingga respon dan hasil belajar siswa belum mencapai KKM yang telah ditetapkan. Subjek penelitian ini adalah siswa kelas 3 SD Widya Adi Putera dengan jumlah siswa 20. Jenis penelitian ini adalah penelitian tindakan kelas dengan teknik analisis data kualitatif. Hasil penelitian menunjukkan nilai rata-rata kelas pada siklus I adalah 70,95 meningkat pada siklus II menjadi 84,85. Persentase ketuntasan pada siklus I sebesar 60% meningkat menjadi 90% pada siklus II. Aktivitas belajar siswa pada siklus I sebesar 60% dan meningkat pada siklus II menjadi 90%. Respon siswa terhadap penggunaan media audio visual dapat menemukan pengetahuan sendiri dan membangun kepercayaan diri dalam tata cara berbicara menggunakan basa jawa.</p> <p><strong>Kata Kunci</strong> : <em>Unsur Cerita, Bahasa Jawa, Audiovisual</em></p> endah rahmawati Fifi Kusumaningrum ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 2021-07-09 2021-07-09 18 1 TINJAUAN LITERATUR KONSEP GAMIFIKASI DALAM MENDUKUNG STRATEGI PEMASARAN ORGANISASI BISNIS https://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/272 <p>The marketing system that is developing by utilizing technology is increasingly shifting into a new era by involving game elements that are generally known by the younger generation, which has resulted in companies having many choices to win the competition. using the literature study method sourced from journals, books and websites. Researchers examine how the potential of gamification for the marketing of a product and service, and the results obtained are where gamification at this time is very suitable for use in digital marketing media to increase the effectiveness and efficiency of the company's marketing activities itself.</p> Alexander Wirapraja Handy Aribowo Novi Tri Hariyanti Rizky Basatha Titasari Rahmawati ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 2021-07-09 2021-07-09 18 1 Efektivitas Pelatihan Digital Marketing Dalam Meningkatkan Kemampuan Dan Kinerja Penjualan Di Masa Pandemi Covid-19 https://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/279 <p><em>Technological developments are challenge for the industry, pandemic makes mobility decline. The ability of employees needs to be improved to achieve sales targets. This study aims to determine the effect of training on digital marketing skills and its impact on sales performance. The sampling technique used purposive sampling by using several criteria. The number of samples in this study was 30. Data were collected using a questionnaire with a Liker scale of 1 to 5 and will be analyzed using the path analysis method. Based on the results of the analysis that has been carried out, it shows that training has a significant positive effect on digital marketing ability, training does not have a significant positive effect on sales performance, digital marketing ability does not have a significant positive effect on sales performance and as a mediator. In conclusion, this study only accepts 1 hypothesis and the other 3 hypotheses are rejected.</em></p> <p><em>&nbsp;</em></p> <p><strong><em>Keywords: </em></strong><em>training, digital marketing, performance, pandemic</em></p> Denny Purnomo Manda Rahmat Husein Lubis Diovianto Putra Rakhmadani Maliana Puspa Arum Muhammad Eka Purbaya ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 2021-07-22 2021-07-22 18 1 65 74